Demo data: This dashboard uses fake sample data for client preview. No real customers, leads, appointments, ad spend, or revenue are shown.

Falcon Water Systems Owner Dashboard

Ad Performance

What you spent and what came back, across every platform.

Meta

Meta - Hard Water Awareness

Spend: $980
Leads: 17
Cost per lead: $58
Appointments: 6
Est. ROAS: 13.9× return

Google

Google - Water Softener Houston

Best return

Spend: $620
Leads: 7
Cost per lead: $89
Appointments: 3
Est. ROAS: 23.4× return

TikTok

TikTok - Before/After Install

Spend: $260
Leads: 5
Cost per lead: $52
Appointments: 1
Est. ROAS: Not yetNo closed deals yet

Campaign by campaign

Every dollar in and every dollar back, side by side

Campaign	Spend	Leads	Cost/lead	Appts	Revenue won	Est. ROAS
Meta - Hard Water Awareness	$980	17	$58	6	$13,600	13.9×
Google - Water Softener Houston	$620	7	$89	3	$14,500	23.4×
TikTok - Before/After Install	$260	5	$52	1	$0	Not yet
All platforms	$1,860	29	$64	10	$28,100	15.1×

Spend vs. revenue

What each platform cost against what it brought home

Estimated ROAS = revenue from closed deals attributed to the platform ÷ ad spend. TikTok’s campaign is 3 weeks old, and deals usually close 2 to 4 weeks after first contact.